THE COMPANY

Train My Anatomy (TMA) is a personal workout training business founded by Ankit, aimed at attracting high-paying clients from affluent areas of Delhi NCR. With a team of 7 personal fitness trainers, Ankit’s goal was for each trainer, including himself, to secure around five clients.

THE CHALLENGE

Ankit was in the initial idea stage and needed to establish a strong digital presence. This required creating a website, landing pages for ads, social media profiles on Instagram and Facebook, and a comprehensive Social media marketing strategy.

THE SOLUTION

Understanding the Target Audience:

– We began by identifying Ankit’s ideal paying customers, and creating detailed customer personas to accurately target the right audience.

Digital Asset Setup:

• Website and Landing Pages: Our team designed and structured the website and landing pages to ensure they were optimized for conversions.
• Content Strategy: Developed a content strategy to build brand awareness and engagement.
• Social Media Profiles: Established and optimized profiles on Instagram and Facebook.

Strategy Implementation:

– Awareness: Utilized content and word-of-mouth marketing to build initial awareness. This phase involved regular posts and updates on social media by Ankit and his team, engaging potential clients with valuable content.

– Consideration: Launched Facebook engagement campaigns targeting specific demographics in the affluent areas of Delhi NCR to reach the maximum number of potential clients.

– Conversion: Retargeted individuals on Facebook and the Google Display Network who interacted with the content and visited the landing page. Additionally, we launched a search campaign targeting generic and brand keywords to ensure TMA appeared at the top of search results.

THE RESULTS

In less than two months, TMA conducted 110 demo classes and successfully closed over 40 high-paying client leads. This rapid success was a result of a well-executed social media marketing strategy, precise targeting, and effective use of both social media and PPC.

By turning Ankit’s vision into a structured plan and leveraging digital marketing, we transformed his passion project into a thriving business. This case demonstrates the power of strategic planning, social media marketing, and a robust digital presence in achieving business goals.

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