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facebook ads, instagram ads, meta ads, Performance Marketing, Portfolio

How Train My Anatomy Gained 40+ High-Paying Clients in Just 2 Months with Social Media Marketing

THE COMPANY Train My Anatomy (TMA) is a personal workout training business founded by Ankit, aimed at attracting high-paying clients from affluent areas of Delhi NCR. With a team of 7 personal fitness trainers, Ankit's goal was for each trainer, including himself, to secure around five clients. THE CHALLENGE Ankit was in the initial idea stage and needed to establish a strong digital presence. This required creating a website, landing pages for ads, social media profiles on Instagram and Facebook, and a comprehensive Social media marketing strategy. THE SOLUTIO

Portfolio, Google Ads, Performance Marketing

Plunes Success: From Clicks to Clinics: My 4-Month Case Study in PPC Optimization

Plunes is a health-tech company, essentially helping in digitizing the entire healthcare eco-system. During my time at Plunes. I had the opportunity to collaborate with some highly skilled individuals in the marketing industry, particularly my reporting manager, Ravi. The Challenge: My primary challenge was a low Quality Score for our Google Search Ads, which negatively impacted our ranking on SERPs (Search Engine Results Pages). This led to high CPA (Cost Per Acquisition) and a significant number of unqualified leads, resulting in wasted resources. (For those w