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My First Project turns out to be A Blessing in Disguise – Transfer from Ukraine

One of my first projects was this - Transfer from Ukraine. The Ukraine-Russia War of 2022 is an unforgettable chapter in history, marked by missiles, rockets, and tanks on the streets. While many of us were gripped by fear and uncertainty from afar, thousands of students from around the world were living this nightmare firsthand in Ukraine.  In India alone, over 75,000 students were studying in Ukraine, pursuing various courses. Among them was my friend, who was enrolled at Lviv University. Amid the chaos, she was fortunate to receive help from another friend, Aman

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Portfolio, Google Ads, Performance Marketing

Plunes Success: From Clicks to Clinics: My 4-Month Case Study in PPC Optimization

Plunes is a health-tech company, essentially helping in digitizing the entire healthcare eco-system. During my time at Plunes. I had the opportunity to collaborate with some highly skilled individuals in the marketing industry, particularly my reporting manager, Ravi. The Challenge: My primary challenge was a low Quality Score for our Google Search Ads, which negatively impacted our ranking on SERPs (Search Engine Results Pages). This led to high CPA (Cost Per Acquisition) and a significant number of unqualified leads, resulting in wasted resources. (For those w

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