Plunes Success: From Clicks to Clinics: My 4-Month Case Study in PPC Optimization
Plunes is a health-tech company, essentially helping in digitizing the entire healthcare eco-system. During my time at Plunes. I had the opportunity to collaborate with some highly skilled individuals in the marketing industry, particularly my reporting manager, Ravi. The Challenge: My primary challenge was a low Quality Score for our Google Search Ads, which negatively impacted our ranking on SERPs (Search Engine Results Pages). This led to high CPA (Cost Per Acquisition) and a significant number of unqualified leads, resulting in wasted resources. (For those w
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